October 2009
Summer marketing campaign focuses on family holidays
Toi-EDA’s Summer Marketing campaign is underway targeting New Zealand families making holiday decisions.
Marketing Manager Nicola Burgess says “This year we’re promoting the whole Eastern Bay of Plenty region with the key messages about true kiwi summer holidays, good fun, families, and creating life-time memories. Holidays in the Eastern Bay offer great value and sometimes it’s the simplest things like fishing off the wharf or kayaking that people remember the most.” Iconic features such as White Island, Ohope Beach and Ohiwa Harbour underpin the campaign.
Press and magazine advertising and editorial features are planned in the travel and weekend magazines of the Sunday Star Times, Waikato Times and Dominion Post with bonus advertising in the Christchurch Press. Our key markets are the Waikato, followed by Auckland and the lower half of the North Island.
Magazines include North and South, KiaOra, Onboard and Arrival magazine which targets national and international visitors.
The advertising leads people to www.whakatane.com website where they will find all the information they need for planning a great summer holiday in the Eastern Bay.
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