May 2010
Promoting kiwi family holidays, good fun, life-long memories has been the theme of Eastern Bay of Plenty marketing over the summer with advertisements with a similar look and feel used for all the areas. Hosting travel writers has resulted in excellent stories in Kia Ora magazine, NZ Adventure Magazine, Lets Travel magazine, NZ Herald on Sunday (read article online) and NZ Kayak magazine.
Destination TV had perfect weather for the 4 days of filming for the 4th series of Hit the Road. A whole programme was devoted to the Eastern Bay of Plenty that includes White Island and Opotiki.
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