ISSUE 1 NOVEMBER 2008
Whakatane Christmas Card 2008 - A Toi-EDA Marketing initiative
Welcome to the first edition of the Toi-EDA newsletter.
Toi-EDA has been re established with new trustees, more robust funding and with experienced staff seconded from Whakatane District Council. The trust is responsible for economic development in the Eastern Bay of Plenty region and is recognised by Government as the vehicle through which economic development funding will be channelled into the region.
Over the next few newsletters we will profile the trustees and the staff so you can get to know them a little better. Trustees and staff are keen to hear of any economic development opportunities that they can help develop and are working closely with the three district councils in the region.
Toi-EDA’s vision is to “Grow the Eastern Bay of Plenty” and it has recently adopted an ambitious strategic plan with eight high level goals.
Staff are working hard to deliver on the objectives and meet the needs and expectations of stakeholders. We believe communication is critical to our success and everyone has a contribution to make towards economic development and marketing our region.
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Agency name evokes early ancestor
Toi te Huatahi is acknowledged as an important early ancestor and as one of first inhabitants of the Bay of Plenty area. He built a pa on the highest point of the headland overlooking the town of Whakatane called Kaputerangi. The spirit of adventure, entrepreneurship and the willingness to take up the challenge which marks the journey of Toi and all the early settlers to this area is reflected in the naming of our organisation Toi: the Eastern Bay of Plenty economic development agency. The name also represents all the people living in the Eastern Bay of Plenty through their connection to the sea which is also named after Toi: Te Moana a Toi (Toi’s ocean). |
Trustees bring business skills
Toi-EDA’s trustees bring with them a wealth of experience and skills spanning commercial, finance, governance and business development. The six trustees are: Don Riesterer (Chairman), Jeremy Gardiner, Alan Cairns, Anthony (Tony) de Farias, Des Fermah and Anthony Olsen. Toi-EDA’s staff members are Mary Hermanson (Manager Marketing & Economic Development), Roslyn Hoskins (Enterprise Training and BIZ co-ordinator), Nicola Burgess (Events Marketing Manager) and Mike van der Boom (Events Marketing Manager). Both trustees and staff members will be profiled in more detail in the next Toi-EDA newsletter. |
The new Toi-EDA website has now been launched and will be regularly updated with the latest news articles and information for Toi-EDA. Below you will find links to a selection of current news articles. Click on the links to read more on these topics on the website. We welcome your feedback on this newsletter and the new website.
As you will see, Toi-EDA has achieved a great deal since its re-launch in July and there are even busier times ahead as the organisation strives to meet its objectives.
Toi EDA and its predecessor, the Eastern Bay of Plenty Economic Development Board, have worked closely with the local fishing industry on various issues. The Whakatane Charter Fishing cluster in conjunction with the Whakatane Sport Fishing Club held a meeting in September attended by Ministry of Fishery spokesperson Graham McGregor and representatives from all the Bay of Plenty fishing clubs. More...
It’s all go in Toi-EDA’s Events Marketing office, with a host of exciting events coming up over the busy summer season, including the Whirinaki Quest mountain bike race and Tois Challenge More...
Last month Manager Marketing and Economic Development Mary Hermanson wrote to Transpower CEO Patrick Strange, expressing Toi-EDA’s concern that surplus electricity generated in the region is not able to be fed into the national grid and re-routed to other parts of the North Island when demand at Kawerau is low. More...
The economic development agency is looking into the possibility of promoting the airport as a less busy alternative to some of the country’s main airports for the multi-million dollar international training industry. More...
Economic development programmes continue to benefit the local economy, including Enterpise training, the Beacon Business & Leisure Show, the Eastern Bay of Plenty Tourism Strategy and the Bay of Plenty Regional Partnership More...
Whakatane could stand to benefit when the 2011 Rugby World Cup is staged in New Zealand. The event has prompted the Whakatane District Council to bring forward plans to give Rugby Park stadium a major upgrade including changing rooms, toilet facilities and an improvement to the turf itself. More...
Several marketing campaigns are underway including the 2009/2010 Visitor Information Guide, the 2008 Whakatane Christmas Card, as well as advertising campaigns in leading magazines and newspapers More...
